Guidelines - A Handbook on the Environment for the Textile and Fashion Industry
"Many players in the textile and clothing industry believe that there is a contradiction in working with sustainability and fashion. Firstly because fashion equals excessive consumption controlled by fast-changing trends and, secondly because many people associate environmentally friendly clothes with unbleached, undyed and shapeless items which are thus unsalable. Ideas of fanaticism, holiness and other forms of negative attitudes could also be a great barrier, but many consumers are also open to the issue following the general trend which increasingly puts an emphasis on the origin of a product. Today it is to a large extent the designer and the buyer who are able to change attitudes and take part in a new sustainable development of the production."
